Job Title: Social Media Coordinator (Hungry Lion)
Job Type Classification: Permanent
Location - Town / City: Cape Town, Brackenfell
Location - Province: Western Cape
Location - Country: South Africa
Work together with Brand Manager to define Online Reputation Management strategy, & to ensure relevant monitoring processes & reporting thereof. - Educate line management on how to best use social media in CRM, & crisis management strategies. - Generate content for social media. - Actively research & keep abreast of social media trends. - Recommend new ways in which social media may be used by the group. - Drive / participate in relevant social media projects &, from time to time, other projects as requested. - Manage the standards for social media, content writing & editing of social media publications to ensure country specific content.- Identify opportunities to drive Social PR interventions. - Develop & agree Social PR angles aligned to product / segment & brand strategy. - Initiate, scope, plan & manage the end-to-end Social PR ‘campaigns’, leveraging off & guiding the social media teams/ agencies to deliver. - Ensure all creative briefs & content aligns with overall Corporate Identity. - Monitor, analyse and evaluate campaign success against key success targets. - Identify opportunities to grow the use of & improve Social PR activities to improve campaign performance, enhance brand image, customer satisfaction and competitive advantage. - Enforce social media policies, standards.
Essential - Degree/Diploma in Marketing, Public Relations or Communications/Journalism
Essential - min 3 years experience in marketing, PR or Social media/Website Management. - Must have had experience in managing a number of fairly large marketing & communication or projects in parallel. -
Have managed budgets on a project basis. - Experienced in operating in multi-functional team structures
- FMCG/Retail experience
Knowledge of the principles of social media, digital media and graphic design. - A high standard of writing and sub-editing skills. - Demonstrate a good understanding of web information flow and navigation. - Good business acumen coupled with an understanding of hospitality and retail industry. - Specialist working knowledge of social media and electronic media channels.
Skills: Essential - Statistical analytical ability. Essential - Copy writing and editing skills. - Computer literacy - Telephone etiquette - Handling irate customers - Demonstrate effective presentation and training skills.
Web based POS and the management thereof - Strategic social and digital marketing, including the likes of Mxit. - Managing consumer affairs, consumer queries and complaints
Essential - Writing and Reporting - Analysing - Coping with Pressures and Setbacks - Working with People - Applying Expertise and Technology - Planning and Organising - Following Instructions and Procedures Desirable - Delivering Results and Meeting Customer Expectations - Relating and Networking - Adapting and Responding to Change - Presenting and Communicating Information
Questions after the interview:
At the end of an interview there is usually an opportunity where you can ask any questions you might have. This is a great opportunity to show the interviewer that you are interested in the position as well as the company. It is a good idea to prepare a few questions before the interview – this can be done while you are doing research on the company.
Your questions should show the interviewer that you are a good candidate for the position. Try and avoid questions that are based on your personal needs and preferences, for instance:
- How much leave will I get in a year?
- Will I be considered for promotion in my first year?
- When will I get an increase?
- What time can I leave in the afternoon?
These questions are inappropriate at this stage and will probably raise concerns on the side of the interviewer. Should you be the successful candidate then all these questions will be answered in your letter of appointment so don’t waste this opportunity by asking these basic questions.
If the position is an entry level job or very junior then you are welcome to ask questions in line with the position, for instance:
- Why did the previous person leave the position?
- What would the successful person be tasked to do in a typical day?
- How does this position fit into the department and / or company?
- Could you explain the company structure to me?
- Is there any further education assistance or support?
If the position is more senior then you can prepare question around the following themes:
- current issues that will face the successful candidate;
- inter-personal challenges in the department;
- any process, technology or people challenges that needs to be attended to urgently;
- key result areas that need urgent attention in the first few months;
The above information should get you started. Prepare a few questions so that you can show your worth. Good luck with your interview!