Marketing Assistant




PROVINCE: EASTERN CAPE
DEPARTMENT: UMHLOBO WENENE FM
POSITION: MARKETING ASSISTANT
REPORTING LINE: MARKETING MANAGER
SCALE: 402

MAIN PURPOSE OF POSITION
To assist the Marketing Manager in all Marketing- related matters pertaining to the station and product both on- and off- air.

KEY ACCOUNTABILITIES
- Assist the Marketing Manager in implementing the image and positioning of the brand
- Update and collate weekly/ monthly reports
- Assist with general marketing office admin tasks to ensure efficiency and that all deadlines are met
- Management and implementation of promotions with reference to promotional procedure and briefings.
- Communicate brand activities to the media and public, in order to establish and- maximise brand awareness
- Consult with and provide feedback to the Marketing Manager on the status of promotions and marketing activities.
- Co- ordinate competitions ensure that winners are notified and prizes dispatched, and do follow-up.
- Assist with updating of the website by ensuring that current and pertinent information is loaded.
- Assist in identifying opportunities that can be used to promote and / exploit the brand.
- Identify and ensure participation in key events that are in line with the station's target market, in order to create maximum awareness and growth listenership.
- Assist with collation of information, targets, promotional plan, brand marketing summaries
- Assist with estimate ad spend in Marketing
- Co-ordinate and evaluate launch activities
- Assist in managing Umhlobo Wenene FM's events calendar
- To assist Eventing in the following manner:
- Management of ordering and distribution of promotional material
- To liaise with Radio Airtime Sales in order to assist with the sales of remote broadcasts
- Assist with organizing and facilitating of events/ entertainment, etc
- Co-ordinate with suppliers and ensure that all brand material is delivered and is available at events.
- Evaluate promotions to determine their effectiveness in line with broad marketing objectives and optimise the potential of future promotions (post event analysis)
- To interact with internal/ external customers, ensuring the highest standard of service
- Plan, negotiate and organise events with clients, marketing programming and Radio Sales departments
- Ensure that all events and remote broadcasts are branded to ensure maximum exposure

MINIMUM REQUIREMENTS
- A relevant tertiary diploma / degree qualification and three years marketing experience
- Sales or advertising experience will be added advantage
- Experience in Public Relations and Event Marketing
- Computer literacy and knowledge of HTML
- Excellent communication skills (written and verbal)
- Customer service orientation skills
- Ability to work under pressure
- Willingness to work long hours and on weekends
- Good organization and time management skills
- Proficiency in IsiXhosa language
- Drivers license

This position will be filled in accordance with the SABC's Employment Equity initiatives.

Interested applicants must send their applications plus a concise CV to: Human Resources, Fax: 041 - 391 1305, E-mail: malekin@sabc.co.za

CLOSING DATE: 6 June 2014
If you have not had any response within six weeks of the closing date, please accept that your application has been unsuccessful







Questions after the interview:

At the end of an interview there is usually an opportunity where you can ask any questions you might have. This is a great opportunity to show the interviewer that you are interested in the position as well as the company. It is a good idea to prepare a few questions before the interview – this can be done while you are doing research on the company.

Your questions should show the interviewer that you are a good candidate for the position. Try and avoid questions that are based on your personal needs and preferences, for instance:

- How much leave will I get in a year?
- Will I be considered for promotion in my first year?
- When will I get an increase?
- What time can I leave in the afternoon?

These questions are inappropriate at this stage and will probably raise concerns on the side of the interviewer. Should you be the successful candidate then all these questions will be answered in your letter of appointment so don’t waste this opportunity by asking these basic questions.

If the position is an entry level job or very junior then you are welcome to ask questions in line with the position, for instance:

- Why did the previous person leave the position?
- What would the successful person be tasked to do in a typical day?
- How does this position fit into the department and / or company?
- Could you explain the company structure to me?
- Is there any further education assistance or support?

If the position is more senior then you can prepare question around the following themes:

- current issues that will face the successful candidate;
- inter-personal challenges in the department;
- any process, technology or people challenges that needs to be attended to urgently;
- key result areas that need urgent attention in the first few months;

The above information should get you started. Prepare a few questions so that you can show your worth. Good luck with your interview!
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